5 reasons why professional models complement your projects
our client
The best outcome from our services stems from working with enlightened clients who trust our approach and give us a fair amount of free rein to develop outstanding concepts.
Jon Beswick, RIBA architect and managing director of Adventure in Architecture, is one of them. Honouring his company’s name, Jon is adventurous by nature. Amongst many other challenges, in 2012, Jon retraced commander Scott’s expedition to the South Pole for the 100th anniversary. He celebrated the achievement with the first game of cricket at the South Pole!
our space + style photography for AiA
Adventure in Architecture appointed us to photograph several of their forward-thinking projects. For a couple of them, the client agreed to go for our most prestigious package, space + style photography.
This package is tailored explicitly for clients of the hospitality, fashion and design industries who have chosen to go a step further from a simple illustration of their products.
Pushing visual boundaries, we are reshaping the art of lifestyle shoots, bringing products, people and location together for a visual storytelling rich or meanings and symbolism.
When working with architectural projects, we add the human factor to the spaces designed by our clients. Borrowing tools from the fashion industry, we merge with perfection the look of the models with the style of every single area.
We have identified five reasons why the presence of humans in the images – preferably professional models – complement and enhance the designer’s projects.
#1 - human presence connects with an audience
kitchen interiors, design by AiA
the human factor grabs the viewer inside the room
Life is always an engaging matter.
The very same space, as beautifully dressed and styled as we like, gets everybody much more involved if there are people in the scene, creating a more significant picture for the audience.
floor-to-ceiling bookshelves and exposed technical systems, design by AiA
#2 - actions lead the eye of the viewer
We all tend to follow – and sometimes to anticipate – the action taking place in a picture.
Our eye always goes to the gesture or the gaze of the people in the frame.
So, we can use this unconscious behaviour to highlight any unique feature of the project.
#3 - the style of the models strengthen the style of the project
Understanding the style of the project is essential to create a matching scenario and tell a captivating story.
In this case, the clean and retro feeling of the space and the furniture – all bespoke design by AiA – are enhanced by the timeless elegance of the model’s look.
kids room with glazed ceiling, design by AiA
proportions and materials revealed by props and human presence
#4 - human proportions give a better perception of scale and materials
Sometimes architectures may appear as beautiful abstract shapes. Therefore, if we want to give more of a sense of the scale, we introduce props as everyday’s objects.
Even better, people in the scene immediately reveal the size of the environment. For example, the photos above with the children show that the skylight material is translucent glass, which is also a walkable surface for the space above.
hi-key look for this living room, except for the Steinway & Sons grand piano, design by AiA
#5 - professional models save time (and money)
Sometimes, extemporaneous help from a friend or relative in posing for the camera could be a very economical solution, particularly when it is asked only to ‘walk across the scene’ to achieve a motion blur or ‘read a newspaper in front of a building’.
However, more often is the opposite; keep in mind that inexperience in posing and acting as desired causes overtime expenses on set, where many professionals and costly equipment are involved.
Professional models are the best way to go when the script is not straightforward, and timing is tight. They know what to do without much direction and trying.
what lies beneath
And here is a short video filmed behind the scenes, where you can appreciate the outstanding design of this project by Adventure in Architecture while discovering what lies beneath our space + style photography service.
the happy ending
The designers at Adventure in Architecture use our services to stand out from the competition and reaffirm their vision, creating residential and commercial projects made to be lived, experienced and explored.
During the many years we have been serving them, we have seen our pictures posted on their social media each time they want to catch their prospects' attention and create new leads.
Keep pushing, Jon and your talented team!
credits & acknowledgements
client // Adventure in Architecture
photography & production // Marco Joe Fazio
behind the scenes video // Cristian Mantio
wardrobe stylist // Upesh Mistry
make-up & hair stylist // Emily Johnson
assistant photographer // Alex Curtis
models // Grace Cruise, Michael Fairbanks
